Case Study
Profit & Operations Review
Case study · Profit & ops
How I surfaced ~$100K/year in hidden losses at a local event venue the prior consultant missed — and the plan that fixed it.
Read the case study →Find the money your business is leaking.
I help small-business owners see exactly where they're losing money and missing revenue — then I build the website and funnel that capture more of it. An honest outside read, in plain English, from a former IT leader.
★ My guarantee: if I don't find at least 3× my fee in savings or missed revenue, you don't pay.
The problem
You can feel money slipping. You just can't see where.
Most owners are too close to it. The books are "handled," no one's given the business an honest outside look, and the tools and the website have piled up over the years. You're busy — but not as profitable as you should be — and you're not sure which fixes actually matter. That's exactly what I'm for.
What I do
Two jobs most people split — handled by one person.
Most consultants hand you a report and leave. Most web people can't do the numbers. I do both — I find what's costing you, then I build the fix.
Profit & Operations Review
An independent, plain-English look at where you're losing money and leaving revenue on the table, with a prioritized 90-day plan.
from $2,000Website & Funnel Build
A modern site wired into lead capture, follow-up, booking, and payments — with your redundant tools cut along the way.
from $2,950Ongoing Care
Keep it running and improving, with a quarterly check on the numbers so the gains hold.
from $750/moWhy me
A former IT & security leader who speaks plain English.
For years, my job was finding the risks and waste other people missed — and explaining them to non-technical executives without the jargon. I bring that same eye to your whole business: the money, the operations, and the tools behind them. I don't upsell, and I'll tell you the truth even when it's not what the last consultant said. (I also work in English, French, and Haitian Creole.)
Real results
What an honest outside look actually finds
~$100K/yr
in losses surfaced for one local venue the prior consultant missed
5–7 days
to a plain-English report and a 90-day plan
3×
my fee in value found — or you don't pay
A local event venue came to me holding a marketing "audit" that told them to post more on social media. An hour into the actual numbers, the real story was different — they were losing several thousand dollars a month, the cause was underpricing and wasted software spend, and they were giving events away for free. I built the plan and the fixes — better pricing, predictable recurring income, and a clean booking funnel — not another to-do list.
Selected work
A few things I've built.
Different industries, same approach: clean, modern, and built to convert.
Analysis
Independent Proposal Analysis
Analysis · Trilingual (EN/FR/Kreyòl)
Rigorous independent reviews of two real-world project proposals — finding the gaps funders would catch and handing back a fix-list, in three languages.
Read the case study →Nestly
Nestly
Web · Conversion · Concept
A modern SaaS landing page for an async-standup tool — full conversion structure, interactive product mockups, and pricing.
View live →DJ Pouchino
DJ Pouchino — Press Kit
Creative · Multilingual
A bold electronic press kit for a DJ, built in English, French, and Haitian Creole — one brand, three languages.
View live →Vybz Dealerz
Vybz Dealerz
Real client · Multi-page · Live
A full multi-page site for a Haiti-rooted events & artist collective — roster, events, marketing, and a smart intake funnel.
View live →Services
Find the money, build the fix, keep it running.
Start at any step.
1. Profit & Operations Review
An independent review of your pricing, costs, tools, and operations — with a plain-English report of where you're losing money and leaving revenue on the table, and a prioritized 90-day plan. One kickoff call, one findings walk-through.
$2,000 (small) · $3,500 (mid) · $5,000+ (larger)My promise: if I don't find at least three times my fee in savings or missed revenue, you don't pay.
2. Website & Funnel Build
A modern, mobile-ready website, wired into lead capture → CRM → automatic follow-up → booking → payment, plus a branded domain email, migration off your old platform, and the redundant tools cut. Training so your team can run it.
from $2,950 · split-pay available3. Ongoing Care
Edits, updates, backups, and a quarterly check on the numbers — so it keeps working without you thinking about it.
from $750/month · cancel anytimeBest fit if: you're an owner-run business that's busy but not as profitable as it should be, and no one has given it an honest outside look. Not a fit if: you want someone to rubber-stamp what you're already doing — I'll tell you the truth.
How it works
Simple, and on your terms.
1
A free 15-minute call
Tell me what's frustrating you; I'll tell you straight whether I can help.
2
The work
The review, the build, or both — fixed price, agreed up front.
3
You decide what's next
Act on the plan yourself, or have me build the fixes.
About
Hi, I'm Leonel.
I spent years as an IT and security leader, where the whole job came down to one thing: finding the risks and waste everyone else had missed, and explaining them to busy executives in plain English. Somewhere along the way I realized the same skill — an honest outside eye and a head for where money hides — was exactly what small businesses needed, and rarely got.
So that's what I do now. I give owners a straight, independent read on their business — the money, the operations, and the technology — and then I build the fixes. No jargon, no upsell, no fluff. If something isn't worth doing, I'll tell you.
I work with clients remotely, and I speak English, French, and Haitian Creole. I'd rather tell you the truth and lose the sale than sell you something you don't need.
FAQ
Questions owners usually ask
I already have a bookkeeper/accountant. How is this different?
They keep your books accurate; I find where the business is leaking money and where it's leaving revenue on the table, then build the fixes. Different job — and I work from whatever they already have.
What do you need from me to start?
A short call, then read-only access to your numbers and tools. I do the digging — you don't have to prepare reports.
How fast is it?
The review is about 5–7 business days from getting access. Builds run a couple of weeks depending on scope.
What if you don't find anything?
If I don't find at least three times my fee in savings or missed revenue, you don't pay. The risk is mine.
Do you only work with certain industries?
I work with owner-run small businesses of most kinds — venues, shops, practices, and service businesses. If it's not a fit, I'll tell you on the first call.
Contact
Let's talk.
Tell me what's frustrating you about your business right now, and I'll tell you straight whether I can help. The first call is free and there's no pressure.